This unique piece of house history was in the making, about to flourish in Spring 1988, now thirty years ago. What it took several months since the Electribe 1.0.1‘s debut track hit the shelves that November, released by Club, a Phonogram sublabel. It became a soulful house favorite for a few, initially underrated and overlooked for the lack of promotion, but an anthem for the British way of saying “This Ain’t Chicago.”
‘Talking With Myself‘ came as an 8-Track demo hold by Hamburg born composer, and vocalist Billie Ray Martin, who lived in Berlin before to move into London. It was a natural destination traced in the illusions mapping of several German artists since DFA (among others) did the way for capital support back in the early eighties. Billie Ray Martin was another case; she was not on the precursive dark and industrial forefront that gave European personality to the incoming techno from abroad. She was a talented vocalist, composer, and writer on a mission, to provide meaning lyrics and a warm brit response to the early house of Chicago imports. Billy Ray Martin entered in the late 80’s deep house frequency with a sense of modulation saying we can do it another way; we re-style it to our sensibilities. By the time, London raved in the transformation of UK garage into acid and speed house, trainspotting tags in hyper-sensory conditions as the whole UK was on S’Express and Bomb The Bass. She was absorbing influences to create something on her own, the way A Guy Called Gerald and Baby Ford did before, and getting ready for main inspiration on Julian Jonah‘s ‘Jealousy And Lies‘ as she recognized later.
In February 2016, Billy Ray Martin decided to offer ‘Talking With Myself (Original 8-Track Demo)‘ for the fans, with accompanying press note where she explained briefly the story of the making it. It is a precious little time capsule to contrast. She mentions the announcement entitled “Soul Rebel seeks Musicians, genius only” she hired to look for back up on “Melody Maker,” asking to materialize her composition as the soulful house anthem is now in time perspective. You guess how impressive for her was listening to Julian Jonah‘s track through the speakers in a London night rave from Heaven to Wag. As remarkable as to say: “This!” to wrap her original up with the right arrangement. An idea of a sinuous and relentlessly Roland SH-101 sequence built for her narrative voice was in work, and she got the feeling to transmit it to the fab-four from Birmingham, the genius bunch of receiver’s call who did so for good; Brian Nordhoff, Joe Stevens, Les Fleming, and Roberto Cimarosti. The gift Billie Ray Martin gave us is a documentary piece of how similar was the demo compared with the official single released a few months later, without the “Mission Impossible” part she always denied. Electribe 1.0.1 formed as a band and the demo received the OK from Phonogram for signing. The imposed norm of prescriptive rework by the label took place at the studio with arrangements, and new vocal takes that never came out in the final cut or in a fragmentary way as she punctuates. The single had a hard unpromoted run, but white label promo copies had consistent airplay to create fuzz about the band. Who they were was a question only answered for a few. They were a must that summer in the Balearic sets at Café del Mar (Ibiza/Eivissa) and a pick to go by at any of that peculiar British movement called rave, taking crowds from clubs to improvised locations fueled in Ecstasy.
Managed by Tom Watkins of Pete Shop Boys fame, the band signed to upper-level Mercury/Polygram Records. In a long run of a year since Electribe 1.0.1 became noticeable with ‘Tell Me When The Fever Ended,’ released on October 1989 and vindicated with ‘Talking With Myself‘ as Mercury reissue. ‘You’re Walking,’ released on September 1990, was a previous step to the recognition that came fully reviewed with the debut album, “Electribe Memories,” a month later. Summarily this is Electribe 1.0.1‘ story from ‘Talking To Myself‘ beginnings. However, what made Electribe 1.0.1 unique is the attributed clear example of being representative of “This Ain’t Chicago,” referring London and extensively to the UK.
What hides this expression is not a ridiculous comparison between London and the Windy City or, in the broader view, the UK with the USA. No, It is a self-affirmative of Brits capable of doing creative outputs another way. It happened with rock’n’roll and with house music once again. Also happened with techno, and the Detroit pioneers had to deal with the fact that their nucleotide music style took different developments from the basic structural unit, first from the Germans then from the Islanders. Improvement from stolen? Yes, for groove sake!
Chicago built house music from talented DJ individualities, editing R&B classics played differently every night with the enforcement of Roland TRs in diversity stronghold clubs, as well as NYC warehouses were packed up in similarity. It was a sense of community, the expression of the outcast sensibilities in an enclosed space safe. Techno was the postindustrial feeling inside out. Detroit was going on cracked down. No space to cover up. The UK unblocked the club’s emergency exits for expansive freedom run on hedonism, where everybody was embraceable, where house and techno meltdown in a hug. Raving was certificated dangerous movement, but intolerance was running out in a new open space, massively searched. Electribe 1.0.1 belongs to this, specifically ‘Talking With Myself.’ The loving missed Frankie Knuckles agreed with it.